Helping Women To Overcome Limiting Beliefs
The most honest way to tell the story of the woman you are is to listen to her.
It’s time to break the chains of old, inherited stories and limiting beliefs. Gucci Erasmus guides you back to your wild, wise, whole self — through soul-stirring mentoring and powerful coaching in group classes. No more dimming your light to make others comfortable. This is your call to rise, take up space, reconnect with your personal authority and live as the fierce original you were always meant to be.
Featured In
Work With GEM
Hidden Gems
Hidden Gems is a transformative card game for women to uncover hidden wisdom and encourage self-awareness.
Coaching
Learn more about the different coaching sessions Gucci offers and book an introduction call!
Classes
My GEM Power hosts small group masterclass programs! Stay in the know and learn more.
Book Gucci
Do you have an upcoming event? Book Gucci for workshops, keynote presentations, and more!
Your journey is an exercise in becoming you
It’s time to see yourself and hear your own voice again — loud, clear, and true.
Time to come home to you. This is the spark of your awakening.
GEMpower isn’t just a program — it’s a reclamation. A remembering. A discovery of unearthing your hidden gems. It is about rising into your power and living fully, not just functioning. Don’t spend your limited heartbeats on nonsense; invest in you.
Self-empowerment means choosing you, over and over again — and finally feeling free to show up raw, real, and unapologetic.
You’ll peel back the layers: the doubt, the conditioning, the guilt.
You’ll confront the stories that said you weren’t enough — and write new ones informed by forgiveness and expansion, rooted in worth, agency, and joy.
Get on the list
Hear from Gucci in her monthly newsletter! She’ll let you in on the latest and talk about what’s new at My GEM Power! Sign up today to get Affirmations to Inspire sent straight to your inbox!
How GEM Makes You Feel
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It has opened my eyes, allowing so much personal freedom and daily joy back into my life. I am allowed to take up space, I am allowed to re-write the rules, I am allowed to wear the gold dress. Even if it’s just for me!”
— Vicky L.
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“My favourite part of The G.E.M. experience is getting to learn alongside a group of like-minded women. The live calls bring the content to life and help you discover your worth in a safe and supportive environment!”
— Jennifer G.
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“These women are wonderful role models and as mother and daughter they have such amazing insights to share as you work on your own journey”
— Karen M.
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“I just gotta say it….I absolutely loved the opportunity to connect with inspiring and beautiful women of all shapes, sizes and life experience around the world. My G.E.M. experience left me feeling confident and empowered to take on life's next challenge. Gucci and Bex, you are wonderful coaches who really helped me connect and embrace the strengths and qualities that make me - ME!”
— Sophie G.
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“The awesome G.E.M. Method is a must for anyone looking to gain some confidence! Bex and Gucci provide support and humour while inviting everyone to dig deep and to cut away from society's expectations. The group forges true connections as everyone begins to discover their worth. I highly recommend this program and look forward to being able to take it again!”
— Emily P.
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“Recharged, motivated, reenergized to strive to put down the baggage that I have picked up on life’s journey. Ursula and Rebecca helped to uncover those tiny nagging thoughts that were holding me back from feeling my best self. The G.E.M. Method could not have presented itself at a better time to help me move through life transitions.”
— Colette L.
